A boutique branding studio based in Sydney and Melbourne. We love to work collaboratively with like-minded businesses who share our mission to make thoughtful and considered design the norm.
Our clients love working with us because we are a small team, we take a fresh and personal approach, we provide out-of-the-box solutions and (maybe most importantly) we’re fun.
We genuinely care about the success of the brand identities we develop, and thrive on being as thrilled with the end result as the client is…
CREATING BRANDS FOR PEOPLE TO EXPERIENCE AND ENJOY
IS WHAT MAKES BREATHING IN AND OUT ALL DAY WORTHWHILE
We create cut-through, engaging brand identities for retail, hospitality and lifestyle businesses.
Creating brand destinations is the culmination of our combined experience across interiors, visual merchandising, styling, beauty, fashion, retail, advertising, magazines, art direction and graphic design.
Having worked with iconic brands such as Ikea, Telstra, L’Oreal, Target, Witchery, Reece, Toyota, Avon, Home Beautiful, Cleo, Cosmopolitan, Marie Claire, OCRF, Garnier and many many more… Our industry experience runs wide and deep.
in any shape or colour lights our fire…
We truly believe in the transformative power of design and it’s ability to simplify communications, elevate experiences, engage and inspire people everywhere. We believe that good design and good relationships come from collaboration at every level.
We’re excited to work with you and make your business vision a reality.
• You’re looking for unique considered branding that has its foundations firmly planted in strategy as well as great design.
• You are a big picture thinker and are ready to push the boundaries of what has been done before.
• Your business vision is large and inspired and you need a specialist team with fresh ideas to help you make that vision a reality.
• You’re open to new ideas and are willing to take onboard our professional opinion.
About the team
I arrived in Australia (a few years ago now) and got my first job at Dolly magazine as a freelancer when Tina was at the helm. I’m not sure that I knew then how pivotal that magazine was in the eyes of Aussie teenagers. It’s certainly a conversation starter at parties for me now! I definitely didn’t know that day that Tina would still be my partner in design 20 years later.
I was always creative, I loved making stuff. I used to make my brothers pretend to eat paper food in my pop up restaurant. I seriously made every pea. I coloured in so many detailed pattern pages that one day my Dad suggested I became a graphic designer. I think he was over looking at them!
I love magazines, books, renovations, family time and too many cushions. I’m an attention to detail kinda girl, if it stands still I’ll stick it in a box and label it. I’m also a people person so I love to meet new clients and seeing their thoughts and our ideas together come to life.
Nothing makes me happier than the reaction of a excited client when they see their branding evolve into something beautiful.
My design adventures began as a child. Always dreaming of art directing fashion magazines, I found editing the school yearbooks was a great outlet to scratch that itch. From taking the photos and writing the copy to laying the whole books out year after year…. Unknowingly paving the way for my future. I’ve still got a photo album filled with the layouts I did at Cleo magazine when I was there for work experience as a teenager.
Now, more years on than I care to remember, I continue scratching that itch to create. Doing it alongside my lifelong pal and partner in design crime, Britta, is greater than any of those dreams I had as a kid. I’m grateful every day for being able to share the creative journey with our clients in building their empires.
Passing on the knowledge I’ve gained over so many years, building fulfilling relationships with like minded business owners and seeing them succeed with the help of my own hand is more than I could ever have hoped for.