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Video killed the static image star…

STOP! Before you eyeroll and close your window out of your disdain for video and reels, our friends at Group Hug Creative have been kind enough …

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Sustainability

Sustainability, but not as you know it… 

Hands up who’s noticed a huge swing towards sustainability amongst the big FMCG campaigns of late? It’s awesome isn’t it? The two most prominent examples …

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Imposter Syndrome

Feeling like a fraud? Here’s the solutions to those Imposter Syndrome feelings…

Buzzwords have had their moment in the spotlight (looking at you, “circle back”). But “imposter syndrome” and “purpose-driven” are two that still get us talking. …

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Everything you need to know about brand positioning and messaging

Let’s talk brand positioning and messaging

Somewhere between coming up with a brilliant idea and trying to transform it into a money-making machine, we really recommend taking some time to consider …

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Let’s celebrate the females making a change, this International Women’s Day 

From the entrepreneur creating inclusive, female-focused fitness communities to others advocating for Indigenous issues through sustainable fashion or challenging the narrative around addiction, The Luxe …

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Why product packaging for branding is so important. Plus four trends to try in 2022.

2022’s top trends in product packaging for branding

It’s 2022. The Superbowl has just presented its most epic half-time show in history. ScoMo is showing off his ukulele playing skills. And packaging has …

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