Imposter Syndrome

Feeling like a fraud? Here’s the solutions to those Imposter Syndrome feelings…

Buzzwords have had their moment in the spotlight (looking at you, “circle back”). But “imposter syndrome” and “purpose-driven” are two that still get us talking. …

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Everything you need to know about brand positioning and messaging

Let’s talk brand positioning and messaging

Somewhere between coming up with a brilliant idea and trying to transform it into a money-making machine, we really recommend taking some time to consider …

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Let’s celebrate the females making a change, this International Women’s Day 

From the entrepreneur creating inclusive, female-focused fitness communities to others advocating for Indigenous issues through sustainable fashion or challenging the narrative around addiction, The Luxe …

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Why product packaging for branding is so important. Plus four trends to try in 2022.

2022’s top trends in product packaging for branding

It’s 2022. The Superbowl has just presented its most epic half-time show in history. ScoMo is showing off his ukulele playing skills. And packaging has …

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The four things you absolutely need to mark off your business checklist before you go to market

Business checklist: Four things you should do this week 

You may have ticked brilliant idea, kick-ass passion, and cute logo off your business checklist, but if you really want to give your baby the …

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Create a brand strategy

The ultimate branding identity checklist: Everything you need to create a brand strategy

So, you’ve got a great business idea, and maybe even the cashola to get it off the ground. But have you considered how brand strategy …

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