Blog
Feeling like a fraud? Here’s the solutions to those Imposter Syndrome feelings…
Buzzwords have had their moment in the spotlight (looking at you, “circle back”). But “imposter syndrome” and “purpose-driven” are two that still get us talking. …
Let’s talk brand positioning and messaging
Somewhere between coming up with a brilliant idea and trying to transform it into a money-making machine, we really recommend taking some time to consider …
Let’s celebrate the females making a change, this International Women’s Day
From the entrepreneur creating inclusive, female-focused fitness communities to others advocating for Indigenous issues through sustainable fashion or challenging the narrative around addiction, The Luxe …
2022’s top trends in product packaging for branding
It’s 2022. The Superbowl has just presented its most epic half-time show in history. ScoMo is showing off his ukulele playing skills. And packaging has …
Business checklist: Four things you should do this week
You may have ticked brilliant idea, kick-ass passion, and cute logo off your business checklist, but if you really want to give your baby the …
The ultimate branding identity checklist: Everything you need to create a brand strategy
So, you’ve got a great business idea, and maybe even the cashola to get it off the ground. But have you considered how brand strategy …
