Let’s celebrate the females making a change, this International Women’s Day 

From the entrepreneur creating inclusive, female-focused fitness communities to others advocating for Indigenous issues through sustainable fashion or challenging the narrative around addiction, The Luxe Co. wants to honour the achievements of some of the most amazing ladies we know this International Women’s Day. 

Whether their success is professional or personal, we have learned a lot from these three powerful women and truly believe that their achievements are worth celebrating! 

Allana Frisken, Founder and Managing Director of Muse Pilates

The Pilates pioneer making exercise inclusive 

Founder and Managing Director of Muse Pilates, Allana Frisken embodies all things her brand stands for: wellness, friendliness, and generosity.

She is passionate about both building and surrounding herself with a community of like-minded people and celebrating her wins with them. “At Muse, I wanted to create a warm and secure space for people to escape to. Our experiences are not just about working your body but also about looking after your mind, having a laugh, and leaving your stress at the door,” Allana says.

​​At the heart of it, Muse is about community. Servicing a predominantly female audience, it is inclusive and welcomes everyone. There’s no judgment at Muse. Just but plenty of laughs, and a range of classes, activities, events, and opportunities to help support women on various stages of their wellness journey! 

How do your services specifically support women?
Muse studios are open to everyone, however, the majority of our clients are women. Muse is a fun, friendly, and welcoming environment where the focus is on well-being.

What are your words of wisdom for women looking to improve their wellness?
I think the best thing to do is focus on doing more of what makes you feel well and supports your overall well-being. What works for someone else might not work for you, so think holistically and if you are faced with a decision big or small, bring it back to how it will make you feel.

Do you have any professional advice for women?
Surround yourself with women who are doing what you aspire to do or have big goals like you do. There’s nothing quite like this for pushing yourself where you want to be.

What is your proudest achievement?
Having a strong team of 30 women working for the Muse group. To be able to hold space for these women and be able to all grow together is a huge achievement for me. 

Tara Hurster, The TARA Clinic

The psychologist changing the conversation around addiction

Tara Hurster, the psychologist behind the practice of the same name (The TARA Clinic) refuses to buy into the lie that addiction is a sign that you are defective or broken.

Instead, she believes in empowering individuals to improve their confidence by working from a harm minimisation approach to addiction treatment, exploring what risks are present for them, and then finding ways to reduce these risks.

“My drive to disrupt the way that society views addiction and engages in its treatment started while working at a rehabilitation program for people just released from prison. And after almost a decade working within the Alcohol and Drug treatment space, the specific idea for The TARA Clinic came about in 2017.” 

Having worked with CEOs and people in high pressured positions, and recognising that concerns and anxieties were the same for people from all different circumstances, helped Tara to understand that addiction truly doesn’t discriminate… however, the access people have to treatment really did. 

“I wasn’t going to stand for that, so I started on a four-year journey of creativity and learning to initiate my six pillar plan to disrupt this industry and change the world.” 

Today, Tara is passionate about helping people – including women – regain control over substance use while leaving the guilt and shame behind – making her a perfect example of this year’s IWD theme #BreakTheBias! 

How do your services specifically support women?
Women are often stigmatised more than men when it comes to alcohol and drug use. As such, The TARA Clinic provides a judgment-free space for women and men to be nurtured and feel empowered to make the changes they want for their lives. We provide clear and practical education around tools and strategies that help clients to Take Action, Build Resilience and Find Purpose in their lives.

What are your words of wisdom for women who may be concerned with their choices?
The strength we see in clients who take the step to seek out support is incredible! It is never too late… you are never “too far gone”… and you absolutely are worth investing in!

Do you have any professional advice for women?
“No” is a legitimate answer. It doesn’t need to be accompanied by an explanation or excuse for going against the grain. You have the right to set boundaries and it is your responsibility to maintain them. Putting yourself first doesn’t mean you’re putting others last… you’re modelling healthy behaviours for your teams and colleagues to learn from.

What is your proudest achievement?
Every time I get the opportunity to say goodbye to a client who has rebuilt their confidence in their skills and identity to lead them into long-standing recovery! That is my greatest achievement.  

Tina Burr, Jinndi (middle left), with Whitney (bottom right) and Evie (top right)

The Indigenous advocates talking style, sustainability, support for First Nations people 

Married to Yuggera Wuthathi man Simon, Tina Burr has been a key player in the success of Indigenous-owned, children’s label Jinndi. The family business also draws on the skills of Simon’s daughter Whitney (a proud Yuggera and Wuthathi woman who is also Jinndi’s co-founder and primary artist).

With a focus on handing down traditional Aboriginal art and culture through the creation of modern, sustainably-made children’s clothing, Tina is a wonderful ambassador for the amazing achievements of Australia’s First Nations People. 

How do your services specifically support women?
As well as giving Whitney a platform to showcase her skills as an Indigenous artist, we support our community of customers by giving them an opportunity to showcase their children’s ethnicity through our clothing.

What are your words of wisdom for women interested in supporting indigenous issues?
My advice is to listen to the Indigenous community – attend an information session or rally, connect with an Elder in your community, get a deeper understanding of a topic which you personally relate with and wish to support. Support Indigenous brands – a lot of these brands advocate and express themselves through their products and services.

Do you have any professional advice for women?
Be passionate about what you do and you’ll never get tired of it – don’t just do something because you’re good at it, because the road is long and that’s not enough motivation.

What is your proudest achievement?
My proudest achievement to date has been my daughter, Evie, she has completely changed my perspective on life. She makes me want to achieve more.