THE PACKAGING PEOPLE

Brand strategy and design, Art direction, Digital assets

THE BRIEF

The Packaging People initially came to us for help with their social media assets. After our first meeting, it became clear that what they actually needed was new branding that gave a true indication of where they were taking their business and guidance on how they could convey that with intention through their marketing and all the visual aspects of their identity. We did an extensive and strategic brand plan for them, including a fresh new look and art direction for their website and product imagery.

THE SCOPE

* Brand identity strategy and development
* Primary & secondary logos and brand icon design for application across multiple mediums
* Styled product photography
* Social media content calendar
* Social media templates
* E-book design
* Catalogue design